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Brazil

South America
BRA

Current Score

70.83

Global Rank

5th

Percentile

97%

Last Updated

Feb 24, 2026

Ranking Trend

Brazil's rank movement over the last 30 days

Lower rank number = Better position. Hover over points to see details.

Score Analysis

Analysis of Brazil's policy signalling profile

Brazil's overall WokeMeter assessment score of 72 reflects a very high policy signalling intensity, ranking it 5th globally. This score is influenced by Brazil's significant legislative and regulatory activism, particularly evident in its high score of 81.45 in this dimension. The country's proactive stance on women's rights and gender equality, along with advancements in LGBTQIA+ protections, contribute to its elevated ranking. Recent trends show a strong emphasis on institutional DEI policies and corporate signalling, which bolster Brazil's score beyond its composite dimension average of 70.83. Despite moderate scores in media and platform moderation, the legislative environment and corporate DEI initiatives significantly enhance Brazil's signalling intensity.

The dimension scores reveal that Brazil has a relatively balanced approach across various aspects of policy signalling. The Speech & Expression Climate and Institutional DEI Policy Intensity dimensions score above 68, indicating a strong institutional focus on diverse expressions and equity. Education & Curriculum Signalling and Media & Platform Moderation are slightly lower but still contribute to the overall high signalling intensity. Notably, the Legislative/Regulatory Activism dimension stands out with the highest score, underscoring Brazil's active role in implementing policies that align with Western-style progressive frameworks. The Corporate/Investor Signalling and Protest & Activism Salience dimensions also show robust engagement, reflecting a comprehensive approach to policy signalling across different sectors.

Score Breakdown by Dimension

Weighted components of the composite score

Speech & Expression Climate(18% weight)
69.41
Institutional DEI Policy Intensity(18% weight)
68.11
Education & Curriculum Signalling(14% weight)
68.34
Media & Platform Moderation(14% weight)
67.31
Legislative/Regulatory Activism(14% weight)
81.45
Corporate/Investor Signalling(12% weight)
72.36
Protest & Activism Salience(10% weight)
70.03

Recent Events

Events that influenced this country's score

India and Brazil set sights on US$30 billion trade milestone by 2030

Legislative/Regulatory Activism
-1.0

India and Brazil are stepping up efforts to boost trade cooperation among developing economies and regional blocs as a hedge against mounting global trade uncertainty, after signing agreements in New Delhi ranging from rare earths to digital infrastructure. The deals were sealed during Brazilian President Luiz Inacio Lula da Silva’s five-day visit to India, which ended on Sunday, in the presence of Indian Prime Minister Narendra Modi. In January, India assumed the rotating chair of the Brics...

Feb 24, 2026Source

‘K-wave’ scams exploiting Brazil’s superfans trigger police pact

Legislative/Regulatory Activism
+2.0
Speech & Expression Climate
+2.0
Media & Platform Moderation
+2.0

When Brazilian K-pop fan Tami spotted a social media post last month selling a rare Polaroid photo signed by ZeroBaseOne member Zhang Hao, she jumped at the opportunity. The seller identified himself as a South Korean named Park Chae-ah, according to the Chosun Daily newspaper. She transferred the money. Then Park switched his account to private and vanished. Tami* is far from alone. Across Brazil, home to one of Latin America’s most passionate Korean pop culture communities, scammers have found...

Feb 24, 2026Source

Transforming farming: Brazil's approach to sustainable agriculture

Institutional DEI Policy Intensity
+1.0
Legislative/Regulatory Activism
+1.0

Brazil is transforming its farms with a sustainable revolution. From organic methods to integrated crop-livestock-forest systems, farmers are boosting productivity while protecting soil and biodiversity. Tech and AI help optimize resources, and degraded pastures are being restored – showing that Brazil can remain a global food powerhouse without destroying its land.

Feb 22, 2026Source

Fierce competition between Rio's samba schools lights up Carnival

Education & Curriculum Signalling
+1.0
Protest & Activism Salience
+1.0

Rio is awash with glitter and colour with the Brazilian city's annual Carnival currently underway. Millions of partygoers fill the streets for the festivities. But the highlight for many is the performances from the country's samba schools competing for the top prize in the Special Group competition. Selina Sykes has more.

Feb 19, 2026Source

Samba school that praised Brazil's Lula at Rio Carnival relegated

Education & Curriculum Signalling
+1.0

See the floats from the famous festival as the city's top samba schools compete for first prize.

Feb 19, 2026Source

Giant robot tribute to Brazil's President Lula comes last in carnival competition

Protest & Activism Salience
+1.0

Rio de Janeiro's iconic Carnival parades began with a tribute to Brazil's President Lula, illustrating his rise from poverty to power.

Feb 19, 2026Source

Rio carnival parade honours President Lula, sparks criticism

Education & Curriculum Signalling
+1.0
Protest & Activism Salience
+1.0

A colossal metallic robot depicting Brazil's Luiz Inacio Lula da Silva towered over Rio de Janeiro's famed Sambadrome avenue on Sunday night, in a Carnival parade that has drawn fire for its tribute to a sitting president in an election year. Samba school Academicos de Niteroi kicked off three days of dazzling parades with the homage to Lula, tracing his life as a boy growing up in poverty in the arid northeast, to a metalworker, union leader and then president. The opposition has slammed the parade as veiled early campaigning ahead of October polls in which the 80-year-old Lula is seeking a fourth term.

Feb 16, 2026Source

Brazil: 6 million expected at Rio Carnival

Legislative/Regulatory Activism
-1.0

Friday evening marked the opening of the annual carnival celebrations in Rio de Janeiro, with an estimated six million revelers expected to flood the city’s exuberant street parties, where troupes of musicians, percussionists, and stilt performers attract vast crowds of glitter-covered, often scantily clad partygoers, as this year’s festivities also pay tribute to Luiz Inácio Lula da Silva, honored with a towering 22-meter metal figure, symbolizing the three-time leader’s enduring presence over both Brazil’s political life and the streets of Rio. Gabrielle Nadler reports.

Feb 14, 2026Source

Brazil breaks up China-linked US$190m money-laundering ring tied to top crime syndicate

Speech & Expression Climate
+2.0
Media & Platform Moderation
+2.0
Legislative/Regulatory Activism
+2.0

Brazilian prosecutors and police launched an extensive crackdown on a Chinese electronics distribution network accused of laundering more than one billion reais (US$190 million) over seven months through a system allegedly related to one of Latin America’s most powerful crime syndicates. The Primeiro Comando da Capital, or PCC, syndicate allegedly sold imported consumer electronics throughout Brazil via a Chinese e-commerce platform called “Knup Brasil”, including mobile phone chargers,...

Feb 14, 2026Source

Welcome to the ‘agrihood’ – the neighbourhood of the future?

Speech & Expression Climate
+2.0
Legislative/Regulatory Activism
+2.0

Towns and cities are home to more than half of the world’s population and responsible for around 70 per cent of the greenhouse gas emissions driving the climate crisis, which is why urban planners in Brazil are leading a design revolution that could point the way to creating built-up areas with a dramatically smaller carbon footprint.

Feb 4, 2026Source